Customer Relationship Management
Roger Baran, Robert Galka and Daniel Strunk
Year of publication: |
2003
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Authors: | Baran, Roger J. ; Galka, Robert J. ; Strunk, Daniel |
Published in: |
Innovative Ansätze einer marktorientierten Unternehmensführung : Lösungen für eine erfolgreiche Implementierung. - Stuttgart : Kohlhammer, ISBN 3-17-018149-1. - 2003, p. 134-147
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