Customer relationship management: Concept and importance for banking sector
Year of publication: |
2015
|
---|---|
Authors: | Laketa, Marko ; Sanader, Dusica ; Laketa, Luka ; Misic, Zvonimir |
Published in: |
UTMS Journal of Economics. - Skopje : University of Tourism and Management, ISSN 1857-6982. - Vol. 6.2015, 2, p. 241-254
|
Publisher: |
Skopje : University of Tourism and Management |
Subject: | CRM concept | CRM strategy | processes | information technology | communication channels |
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