Customer relationship management : concept, strategy, and tools
V. Kumar; Werner Reinartz
| Year of publication: |
2012 ; 2. ed.
|
|---|---|
| Authors: | Kumar, V. ; Reinartz, Werner J. |
| Publisher: |
Heidelberg : Springer |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenmanagement | Beziehungsmanagement | Kundenwert |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXXIII, 378 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-3-642-20109-7 ; 978-3-642-20130-1 ; 978-3-642-20110-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009665779