Customer relationship management : concepts and technologies
Francis Buttle
| Year of publication: |
2009 ; 2. ed.
|
|---|---|
| Authors: | Buttle, Francis |
| Publisher: |
Amsterdam [u. a.] : Elsevier Butterworth-Heinemann |
| Subject: | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 500 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Hier auch später erschienene, unveränderte Nachdrucke |
| ISBN: | 978-1-85617-522-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004913868