Customer relationship management : concepts and technologies
Francis Buttle and Stan Maklan
| Year of publication: |
2019 ; Fourth edition
|
|---|---|
| Authors: | Buttle, Francis A. ; Maklan, Stan |
| Publisher: |
London : Routledge, Taylor & Francis Group |
| Subject: | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxiii, 444 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Literaturangaben Revised edition of the authors' Customer relationship management, 2015 |
| ISBN: | 978-1-138-49826-6 ; 978-1-138-49825-9 ; 978-1-351-01655-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011997222