Customer Relationship Management (CRM) as innovation : taking care of the right customers
Year of publication: |
2008
|
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Authors: | Mattsson, Jan |
Published in: |
Innovation and the creative process : towards innovation with care. - Cheltenham, UK : Elgar, ISBN 978-1-84720-387-8. - 2008, p. 48-56
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Subject: | Beziehungsmarketing | Relationship marketing | Innovation |
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