The customer relationship management as an element of the acceleration of society evolution : the case of the emergence of hypermodernity in Madagascar
Lova Mirella Rakotomalala Ramandimbiarison
Year of publication: |
2014
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Authors: | Rakotomalala Ramandimbiarison, Lova Mirella |
Published in: |
Innovations in services marketing and management : strategies for emerging economies. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-4671-3. - 2014, p. 221-236
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Subject: | Beziehungsmarketing | Relationship marketing | Sozialer Wandel | Social change | Nationalkultur | National culture | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour | Madagaskar | Madagascar |
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