Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
Dieter Ahlert ..., Hrsg.
| Year of publication: |
2002
|
|---|---|
| Other Persons: | Ahlert, Dieter (ed.) |
| Publisher: |
Berlin : Springer |
| Subject: | Beziehungsmarketing | Relationship marketing | Handelsmarketing | Retail marketing | Lieferantenmanagement | Supplier relationship management | Theorie | Theory | Deutschland | Germany | Konsumgüterhandel | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
19 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXI, 446 S Ill., graph. Darst., Tab 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Glossar enthalten ; Glossary included |
| Language: | German |
| Notes: | Enth. 19 Beitr Literaturangaben Gb. : EUR 59.95 |
| ISBN: | 978-3-540-42902-9 ; 3-540-42902-6 |
| Classification: | Methoden und Techniken der Betriebswirtschaft ; Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001658275