Customer relationship management in competitive environments: The positive implications of a short-term focus
Year of publication: |
2007
|
---|---|
Authors: | Villanueva, Julian ; Bhardwaj, Pradeep ; Balasubramanian, Sridhar ; Chen, Yuxin |
Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 5.2007, 2, p. 99-129
|
Publisher: |
Springer |
Subject: | Customer relationship management | Game theory | Short-term strategy | Long-term strategy | Competition |
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