Customer relationship management system a case study on small-medium-sized companies in North Germany
Year of publication: |
2014
|
---|---|
Authors: | Menzel, C. Malte ; Reiners, Torsten |
Published in: |
Information systems for small and medium-sized enterprises : state of art of IS research in SMEs. - Berlin, Heidelberg [u.a.] : Springer, ISBN 3-642-38243-6. - 2014, p. 169-197
|
Subject: | Beziehungsmarketing | Relationship marketing | Deutschland | Germany |
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