Customer relationship management systems: implementation risks and relationship dynamics
Year of publication: |
2002
|
---|---|
Authors: | Corner, Ian ; Hinton, Matthew |
Published in: |
Qualitative Market Research: An International Journal. - MCB UP Ltd, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 5.2002, 4, p. 239-251
|
Publisher: |
MCB UP Ltd |
Subject: | Customer care | Relationship management | Information technology | Implementation | Risk |
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