Customer relationship management systems and organizational performance : quantitative evidence from the Jordanian telecommunication industry
Year of publication: |
2019
|
---|---|
Authors: | Al-Weshah, Ghazi A. ; Al-Manasrah, Excimirey ; Al-Qatawneh, Manar |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 8, p. 799-819
|
Subject: | customer information quality | Customer Relationship Management Systems (CRMS) | Jordanian telecommunication companies | organizational performance | system quality | user satisfaction | Beziehungsmarketing | Relationship marketing | Jordanien | Jordan | Unternehmenserfolg | Firm performance | Telekommunikationssektor | Telecommunications industry | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Qualitätsmanagement | Quality management |
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