Customer relationship management: the Matalan way
Author Posting (c) Westburn Publishers Ltd, 2005. This metadata relates to the electronic version of an article which has been published in its definitive form in the The Marketing Review, and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The article was published in The Marketing Review, Vol.5, 2005, No.2, pp.175-187.
Year of publication: |
2005
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Authors: | Rowley, Jennifer ; Haynes, Lucy |
Publisher: |
Westburn Publishers Ltd |
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