Customer relationship management : websites analysis of the top ten consumer goods companies
Year of publication: |
2023
|
---|---|
Authors: | Rîpa, Alexandru Ioan ; Nicolescu, Luminița |
Published in: |
Management dynamics in the knowledge economy. - Bucharest : NUPSPA, ISSN 2392-8042, ZDB-ID 2819566-8. - Vol. 11.2023, 4/42, p. 352-371
|
Subject: | consumer goods | CRM dimensions | customer relationship management (CRM) | web analysis | Beziehungsmarketing | Relationship marketing | Website | Konsumentenverhalten | Consumer behaviour | Konsumgüterindustrie | Consumer goods industry | Konsumgüter | Consumer goods | IT-gestütztes Marketing | Computer-assisted marketing |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.2478/mdke-2023-0022 [DOI] hdl:11159/652788 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Botha, Elsamari, (2020)
-
Re-positioning customer loyalty in a fast moving consumer goods market
Sundström, Malin, (2020)
-
Tournois, Laurent, (2016)
- More ...
-
The effects of the covid-19 crisis on Romania’s main trading relationships in 2020
Tudorache, Adrian Tudor, (2022)
-
Macroeconomic factors and capital markets : selected experiences in Central and Eastern Europe
Nicolescu, Luminița, (2020)
-
Vătămănescu, Elena-Mădălina, (2017)
- More ...