Customer relationship marketing : much more about corporate social responsibility than just technology
Year of publication: |
2006
|
---|---|
Authors: | Luck, Diana |
Published in: |
Globalisation and social responsibility. - Newcastle-upon-Tyne : Cambridge Scholars Press, ISBN 978-1-904303-78-7. - 2006, p. 201-218
|
Subject: | Globalisierung | Globalization | Unternehmensethik | Business ethics | Wirtschaftsethik | Economic ethics | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Governance-Ansatz | Governance approach |
-
Accounting ethics education : is there a difference between developed and developing countries?
Caliyurt, Kiymet Tunca, (2006)
-
Beyond social responsibility discourse
Parra, Marcelo Fernando López, (2006)
-
Corporate social responsibility in a dialectical frame : the HIH collapse in Australia
Duarte, Fernanda, (2006)
- More ...
-
The implications of the development and implementation of CRM for knowledge management
Luck, Diana, (2010)
-
A hotelier's perspective of CSR
Luck, Diana, (2009)
-
E-CRM: customer relationship marketing in the hotel industry
Luck, Diana, (2003)
- More ...