Customer relationship profitability in retail banking
Kaj Storbacka
| Year of publication: |
1993
|
|---|---|
| Authors: | Storbacka, Kaj |
| Publisher: |
Helsingfors |
| Subject: | Bankwirtschaft | Economics of banking | Finanzdienstleistung | Financial services | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | III, 118 S graph. Darst |
|---|---|
| Series: | Forskningsrapporter från Svenska Handelshögskolan. - Helsingfors : Svenska handelshögskolan, biblioteket, ISSN 0357-5764, ZDB-ID 1181261-8. - Vol. 29 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. S. 109 - 118 |
| ISBN: | 951-555-408-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000142082