Customer relationship profitability in retail banking
Kaj Storbacka
| Year of publication: |
1993
|
|---|---|
| Authors: | Storbacka, Kaj |
| Publisher: |
Helsingfors |
| Subject: | Privatkundengeschäft | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | III, 188 S. : graph. Darst. |
|---|---|
| Series: | Forskningsrapporter från Svenska Handelshögskolan. - Helsingfors, ISSN 0357-5764. - Vol. 29 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 951-555-408-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004724025