Customer retention : exploring the effects of relationship layers and perceived indifference
Year of publication: |
2022
|
---|---|
Authors: | Quach, Sara |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 3, p. 543-553
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value |
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