Customer Satisfaction: A Comprehensive Approach
Year of publication: |
1990
|
---|---|
Authors: | Nagel, Pieter J.A. ; Cilliers, Willem W. |
Published in: |
International Journal of Physical Distribution & Logistics Management. - MCB UP Ltd, ISSN 0020-7527, ZDB-ID 2032079-6. - Vol. 20.1990, 6, p. 2-46
|
Publisher: |
MCB UP Ltd |
Subject: | Customer satisfaction | Gap analysis | Customers | Implementation | Research | Strategy |
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