Customer satisfaction, advertising competition, and platform performance
Year of publication: |
2022
|
---|---|
Authors: | Yang, Chaolin ; Guo, Liang ; Zhou, Sean Xiang |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 4, p. 1576-1594
|
Subject: | advertising competition | customer satisfaction | loyal and switcher | market structure | platform | Kundenzufriedenheit | Customer satisfaction | Werbung | Advertising | Wettbewerb | Competition | Marktstruktur | Market structure | Digitale Plattform | Digital platform |
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