Customer satisfaction and loyalty in e-markets : a PLS path modeling approach
Rolph E. Anderson and Srinivasan Swaminathan
Year of publication: |
2011
|
---|---|
Authors: | Anderson, Rolph E. ; Swaminathan, Srinivasan |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 19.2011, 2, p. 221-234
|
Saved in:
Saved in favorites
Similar items by person
-
Customer satisfaction and loyalty in e-markets : a PLS path modeling approach
Anderson, Rolph E., (2011)
-
Differences in customers' online service satisfaction across cultures : the role of thinking style
Song, Lei, (2015)
-
How to drive customer satisfaction
Anderson, Rolph E., (2013)
- More ...