Customer Satisfaction Evaluation : Methods for Measuring and Implementing Service Quality

by Evangelos Grigoroudis, Yannis Siskos

Basic Methodological Approaches -- Other Methodological Approaches -- MUSA: Multicriteria Satisfaction Analysis -- Extensions of the MUSA Method -- Advanced Topics on the MUSA Method -- Customer Satisfaction Surveys and Barometers -- Applications in Business Organizations -- Customer Satisfaction and Information Systems

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Year of publication:	2010
Authors:	Grigoroudis, Evangelos
Other Persons:	Siskos, Yannis (contributor)
Publisher:	Boston, MA : Springer US
Subject:	Kundenzufriedenheit \| Customer satisfaction \| Messung \| Measurement \| Statistische Methode \| Statistical method \| Kundenanalyse \| Customer analysis \| IT-gestütztes Marketing \| Computer-assisted marketing \| Verbraucherzufriedenheit \| Evaluation
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [zbmath.org]

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Extent:	Online-Ressource (X, 308p. 129 illus, digital)
Series:	International Series in Operations Research & Management Science ; 139 SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-4419-1640-2 ; 978-1-4419-1639-6
Other identifiers:	10.1007/978-1-4419-1640-2 [DOI]
Classification:	Theorie der Wirtschaftspolitik, Wohlfahrtstheorie
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013521291