Customer satisfaction in business‐to‐business marketing: the case of retail organizations and their suppliers
Year of publication: |
1999
|
---|---|
Authors: | Schellhase, Ralf ; Hardock, Petra ; Ohlwein, Martin |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 14.1999, 5/6, p. 416-432
|
Publisher: |
MCB UP Ltd |
Subject: | Business‐to‐business marketing | Customer satisfaction | Retail trade | Suppliers |
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