Customer satisfaction, loyalty, knowledge and competitiveness in the food industry
Year of publication: |
2019
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Authors: | Suchánek, Petr ; Králov, Maria |
Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 32.2019, 1,2, p. 1237-1255
|
Subject: | Customer expectation | customer satisfaction model | perceived qualityand value | product knowledge | competitiveness | food industry | Kundenzufriedenheit | Customer satisfaction | Ernährungsindustrie | Food industry | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Wettbewerb | Competition |
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