Customer satisfaction as a mediator between causes (trust and communication) and the outcome (customer loyalty) in business-to-business relationship marketing in the South African manufacturing industry
Phineas Mbango, M.A. Phiri
Year of publication: |
2015
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Authors: | Mbango, Phineas ; Phiri, M. A. |
Published in: |
Journal of governance and regulation : international scientific journal. - Sumy : Virtus Interpress, ISSN 2220-9352, ZDB-ID 2819532-2. - Vol. 4.2015, 3, p. 79-88
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Subject: | South African Cement Industry | Relationship Marketing | Customer loyalty | Communication | Trust | Satisfaction | Business-to-Business | Beziehungsmarketing | Relationship marketing | Südafrika | South Africa | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | B-to-B-Marketing | Business-to-business marketing | Industrie | Manufacturing industries |
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