Customer satisfaction - relative to competitors - is where it's at
| Year of publication: |
1994
|
|---|---|
| Authors: | Gale, Bradley T. |
| Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 22.1994, 1, p. 39-53
|