Customer Satisfaction Towards Online Shopping With Reference to Jalandhar City

Online Retailing (also Known as E-Retail) is q Web-Enabled interface allowing the retailer to sell products and services directly to their Customer. With the advancement in information technology and the growth of internet usage, the online retailing environment has undergone a metamorphosis and today it is the most preferred mode of shopping. Online/ internet shopping has become very popular in the areas of apparel, arts, and handicrafts, books, car rentals, computers and electronics, cosmetics and novelties, etc. Online retailing helps marketers to serve their customers quickly and more efficiently by offering a portfolio of products and services. Online retailing is becoming a popular tool to attract potential customers and retain the existing customer by delivering customer value. Furthermore, the availability of transaction data helps the retailers to analyse and interpret their target customers purchase behavior. It has become the most efficient way to offer valuable information. It is in this regard, a fundamental understanding of factors causing customer satisfaction in online shopping has attained greater importance. The present study examines the satisfaction level of customers using online shopping services in Jalandhar city