Customer segmentation of freight forwarders and impacts on the competitive positioning of ocean carriers in the Taiwan-southern China trade lane
Year of publication: |
April-June 2016
|
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Authors: | Wen, Chieh-Hua ; Lin, Wei-Wei |
Published in: |
Maritime policy and management : MPM. - London : Taylor & Francis, ISSN 0308-8839, ZDB-ID 750606-5. - Vol. 43.2016, 3/4, p. 420-435
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Subject: | Ocean carrier | market segmentation | positioning | cluster analysis | correspondence analysis | China | Clusteranalyse | Cluster analysis | Marktsegmentierung | Market segmentation | Transportgewerbe | Freight transport industry | Internationaler Wettbewerb | International competition |
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