Customer store loyalty : process, explanation chain, and moderating factors
Year of publication: |
2014
|
---|---|
Authors: | Vásquez-Párraga, Arturo Z. ; Sahagún, Miguel Ángel ; Escobedo, Pablo José |
Published in: |
Handbook of research on retailer-consumer relationship development. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6074-8. - 2014, p. 70-85
|
Subject: | Kundenbindung | Customer retention | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade |
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