Customer-Supplier Relationships in B2B : An Interaction Perspective on Actors in Business Networks

by Antonella La Rocca

1. Exploring the Role of Actors in the Formation of Market Relationships -- 2. Perspectives on Market – B2B Market as Network -- 3. Analysing Supplier Customer Relationships in Business Markets -- 4. Actors in Interaction -- 5. An Empirical Study of Interaction in Business Relationships -- 6. Interaction and Identities in Business Relationships.

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Year of publication:	2020 ; 1st ed. 2020.
Authors:	La Rocca, Antonella
Publisher:	2020.: Cham : Springer International Publishing 2020.: Cham : Imprint: Palgrave Macmillan
Subject:	B-to-B-Marketing \| Business-to-business marketing \| Beziehungsmarketing \| Relationship marketing \| Unternehmensnetzwerk \| Business network

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Extent:	1 Online-Ressource(XVIII, 200 p. 10 illus., 9 illus. in color.)
Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-40993-7 ; 978-3-030-40992-0 ; 978-3-030-40994-4 ; 978-3-030-40995-1
Other identifiers:	10.1007/978-3-030-40993-7 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012399272