Customer switching to organized retail in semiurban markets : a study in an Indian context
Year of publication: |
2011
|
---|---|
Authors: | Gupta, Sumeet ; Kim, Hee-woong ; Sharma, Meenakshee |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 23.2011, 5, p. 314-328
|
Subject: | Einzelhandel | Retail trade | Betriebsform | Retail format | Stadt | Town | Konsumentenverhalten | Consumer behaviour | Indien | India |
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