Customer-to-Customer Communication: Referral of High and Low Involvement Products through Stimulated Word-of-Mouth
Year of publication: |
2023
|
---|---|
Authors: | Bifkovics, Bettina ; Malota, Erzsébet ; Faria, Luciana N. ; Martinez, Luis F. |
Subject: | Marketing |
Type of publication: | Article |
---|---|
Language: | English |
Notes: | Bifkovics, Bettina, Malota, Erzsébet, Faria, Luciana N. and Martinez, Luis F. (2023) Customer-to-Customer Communication: Referral of High and Low Involvement Products through Stimulated Word-of-Mouth. Journal of Promotion Management . DOI https://doi.org/10.1080/10496491.2023.2253235 |
Other identifiers: | 10.1080/10496491.2023.2253235 [DOI] |
Source: | BASE |
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