Customer trust through green corporate image, green marketing staretgy and social responsibility : a case study
Sri Widyastuti, Muhammad Said, Safitri Siswono, Dian Andi Firmansyah
| Year of publication: |
2019
|
|---|---|
| Authors: | Widyastuti, Sri ; Said, Muhammad ; Siswono, Safitri ; Firmansyah, Dian Andi |
| Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 22.2019, 3, p. 343-359
|
| Subject: | Green marketing | CSR | customer trust | green corporate image | Corporate Social Responsibility | Corporate social responsibility | Öko-Marketing | Firmenimage | Corporate reputation | Vertrauen | Confidence | Umweltmanagement | Environmental management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Öko-Produkt | Sustainable product |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.35808/ersj/1476 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012286127