Customer typology : 3D virtual world
Year of publication: |
2011
|
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Authors: | Oyedele, Adesegun ; Minor, Michael |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 5.2011, 1, p. 29-49
|
Subject: | Virtuelle Realität | Virtual reality | Online-Marketing | Internet marketing | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour |
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