Customer typology: 3D virtual world
Year of publication: |
2011
|
---|---|
Authors: | Oyedele, Adesegun ; Minor, Michael S. |
Published in: |
Journal of Research in Interactive Marketing. - Emerald Group Publishing Limited, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 5.2011, 1, p. 29-49
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Cluster analysis | Customers | Virtual worlds |
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