Customer Value Analysis in a Heterogeneous Market
Year of publication: |
2016
|
---|---|
Authors: | DeSarbo, Wayne S. |
Other Persons: | Jedidi, Kamel (contributor) ; Sinha, Indrajit Jay (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation |
Extent: | 1 Online-Ressource (14 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Strategic Management Journal, Vol. 22, No. 9, pp. 845-857, 2001 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 2001 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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