Customer value co-creation behaviors and service outcomes : insights from a transformative service
Samaneh Torkzadeh, Mohammadali Zolfagharian and Pramod Iyer
| Year of publication: |
2021
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|---|---|
| Authors: | Torkzadeh, Samaneh ; Zolfagharian, Mohammadali ; Iyer, Pramod |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 29.2021, 8, p. 635-657
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| Subject: | citizenship behavior | Participation behavior | performance | retention | satisfaction | service quality | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value | Arbeitsverhalten | Work behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Dienstleistungssektor | Service industry | Betriebliche Wertschöpfung | Value creation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2020.1777458 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012653601