Customer value creation for the emerging market middle class : perspectives from case studies in India
Year of publication: |
2021
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Authors: | Sharmelly, Rifat ; Klarin, Anton |
Published in: |
Journal of risk and financial management : JRFM. - Basel : MDPI, ISSN 1911-8074, ZDB-ID 2739117-6. - Vol. 14.2021, 10, Art.-No. 455, p. 1-18
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Subject: | bibliometric | customer value creation | emerging markets | evidence-based | India | local adaptation | MNCs | product development | risk | scientometric | Indien | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Schwellenländer | Emerging economies | Multinationales Unternehmen | Transnational corporation | Beziehungsmarketing | Relationship marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/jrfm14100455 [DOI] hdl:10419/258559 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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