Customer value investment : formula for sustained business success
Gautam Mahajan
| Year of publication: |
c 2008 ; 1. publ.
|
|---|---|
| Authors: | Mahajan, Gautam |
| Publisher: |
Los Angeles [u.a.] : Response Books |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value |
| Extent: | XIX, 187. S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index 0711 |
| ISBN: | 978-81-7829-767-5 ; 978-0-7619-3604-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003570376