Customer value management as a determinant of the competitive position of tourism destinations
Year of publication: |
2002
|
---|---|
Authors: | Pechlaner, Harald ; Smeral, Egon ; Matzier, Kurt |
Published in: |
Tourism Review. - MCB UP Ltd, ISSN 1759-8451, ZDB-ID 2412174-5. - Vol. 57.2002, 4, p. 15-22
|
Publisher: |
MCB UP Ltd |
Subject: | Customer value | Competitive position | Quality perception |
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