Customer value management
Kurt Matzler
| Year of publication: |
2000
|
|---|---|
| Authors: | Matzler, Kurt |
| Published in: |
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB). - Baden-Baden : Nomos, ISSN 0042-059X, ZDB-ID 204030-X. - Vol. 54.2000, 4, p. 289-308
|
| Subject: | Beziehungsmarketing | Relationship marketing | Wertanalyse | Value analysis | Management | Theorie | Theory | Kundenwert | Customer value |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German ; English |
| Notes: | In: Die Unternehmung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001523154