Customer Value Management : Some Reflections and Future Trends

Intro -- CUSTOMER VALUE MANAGEMENT: Some Reflections and Future Trends -- INHALT -- 1. Introduction -- 2. Customer Value Management -- 2.1 Customer Value Management Process -- 2.2 Research and Major lessons from CVM research -- 2.3 Six Important Lessons for Practice -- 3. Customer Based Models -- 3.1 Characteristics of customer-based-models -- 3.2 Expected Utility Paradigm -- 3.3 Model development in retrospect -- 3.4 Econometric models -- 4. Customer Engagement Behavior as a Future Development -- 4.1 Customer Engagement Behavior -- 4.2 Network Effects -- 5. Conclusion -- 6. References -- Lieferbare Titel.