Customer value perception : understanding customer response to company's CSR initiatives
Fatima Annan-Diab and Barbara Jensen
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Annan-Diab, Fatima ; Jensen, Barbara |
| Published in: |
The dynamics of corporate social responsibility : a critical approach to theory and practice. - [Cham] : Springer, ISBN 978-3-319-39088-8. - 2017, p. 53-70
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-39089-5_4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011596546