Customer value proposition, corporate transformation and growth in Caribbean financial firms
Trevor Alexander Smith
| Year of publication: |
2016
|
|---|---|
| Authors: | Smith, Trevor Alexander |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 34.2016, 6, p. 885-903
|
| Subject: | Caribbean | Growth | Corporate transformation | Customer value proposition | Financial firms | Regional expansion | Kundenwert | Customer value | Karibischer Raum | Caribbean countries | Bank | Beziehungsmarketing | Relationship marketing | Finanzdienstleistung | Financial services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-05-2015-0072 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011618696