Customer value propositions in the context of technology commercialization
Marc Wouters
| Year of publication: |
2010
|
|---|---|
| Authors: | Wouters, Marc |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 14.2010, 6, p. 1099-1127
|
| Subject: | Kundenwert | Customer value | Forschungskooperation | Research collaboration | Innovationsmanagement | Innovation management | Realoptionsansatz | Real options analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008826966