Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context
Year of publication: |
2004
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Authors: | Lam, Shun Y. ; Shankar, Venkatesh ; Erramilli, M.Krishna ; Murthy, Bvsan |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 32.2004, 3, p. 293-311
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