Customers as creative resources : their influence on firm freedom
Loı̈c Plé and Xavier Lecocq
| Year of publication: |
2015
|
|---|---|
| Authors: | Plé, Loı̈c ; Lecocq, Xavier |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 36.2015, 4, p. 11-22
|
| Subject: | Organization | Business model | Customer integration | Operational latitude | Resources and competences | Strategic latitude | Value proposition | Geschäftsmodell | Ressourcenorientierter Ansatz | Resource-based view | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Kundenintegration | Betriebliche Wertschöpfung | Value creation | Kreativität | Creativity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011407015