Customers' emotional reactions in the banking industry
Year of publication: |
2015
|
---|---|
Authors: | Marinkovic, Veljko ; Obradovic, Vladimir |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 3, p. 243-260
|
Subject: | Behavioural intentions | Banking | Affective commitment | Customer satisfaction | Emotion | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Bank |
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