Customers' everyday understanding of "value" from a second-order cybernetic perspective
Year of publication: |
2019
|
---|---|
Authors: | Löbler, Helge ; Wloka, Michelle |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 11/12, p. 992-1014
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Subject: | Customer value | eigenforms | meaning | recursive operations | second order cybernetics | system theory | value | Kundenwert | Kybernetik | Cybernetics | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Systemtheorie | Systems theory |
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