Customers facing companies' content personalisation attempts : paradoxical tensions, strategies and managerial insights
Year of publication: |
2023
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Authors: | Lambillotte, Laetitia ; Poncin, Ingrid |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 3/4, p. 213-243
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Subject: | Customer experience | personalisation | personalisation paradoxes | qualitative research | theory of paradox |
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